According to my younger colleagues, Facebook is huge in the more developed cities of India. However, checking Emails remains to be the primary reason why Indians go on the web. Broadband disturbances and the lag in technology advancement have become stumbling blocks in the adoption of social media, but that did not stop social sites, such as Twitter from gaining ground in India.
Source: https://www.techinasia.com/the-social-media-landscape-in-india-infographic/
Global India 